Think big

As part of the Estée Lauder Companies Breast Cancer Campaign 2023, Munich’s Königsplatz shone in pink in October 2023 to raise awareness of breast cancer prevention.

Cooperation is key

The light campaign with AI-controlled projections, digital body painting and an interactive offering informed passers-by about the risks of breast cancer, early detection and organizations that support those affected.

This project was created in collaboration with WE ARE VIDEO.